BUILT ON THE

Paul (a.k.a. “the Prof”) has more than 30 years of experience as an athlete, coach, and scientist. He’s published over 200 refereed manuscripts, has more than 20,000 citations, and is co-founder of the parent company HIIT Science. Paul remains active in research through both Athletica, as well as basic science research through his Adjunct Professor roles at University of Agder (Kristiansand, Norway) and AUT University (New Zealand). He was the former lead Performance Physiologist for High Performance Sport New Zealand for London and Rio Olympic cycles, and is a lifelong athlete, having now completed 18 Ironman triathlons.

MJ leads Athletica’s day-to-day heartbeat – overseeing customer experience, marketing, partnerships and operational excellence. Her unique blend of athletic grit, coaching empathy and strategic leadership ensures Athletica delivers not just cutting edge AI Coaching, but also reliable, human-centered experience for every athlete and coach in our community. MJ brings over 20 years of experience as an endurance athlete, coach, and sport scientist. A former Finnish high-level XC skier and Ironman World Championship finisher, she holds a master’s in sports science and certifications in HIIT Science, NASM CPT, and women’s coaching. Host of The Athlete’s Compass and creator of Velocity sessions, MJ has coached hundreds of athletes while helping grow Athletica’s global voice.

Andrea leads the backend logic development of Athletica. Are you wondering why Athletica is changing its recommendations for your next training session? The answer stems from Andrea’s work. Andrea currently holds a post-doc position at the University of Trento, where he investigates human movement using a modelling approach. His models are derived using a blend of first-principle logic, the HIIT Science principles, along with a pinch of modern machine learning methods.

Stefano works across both backend and frontend at Athletica, helping turn complex performance data into clear, actionable features. With a PhD in theoretical physics and a strong problem-solving mindset, he bridges data science and UXI design. He’s also a passionate triathlete, bringing athlete-first insight to his work.

Mark now serves Athletica as a Director and Strategic Advisor after leading the company as CEO through its early growth stages. He brings over 30 years of experience in business, technology, and start-ups, with a focus on applying AI, analytics, and scalable partnerships to drive growth. In his advisory role, Mark supports Athletica’s leadership on strategy, investment, and go-to-market initiatives.

A passionate amateur triathlete, Mark is equally enthusiastic about data — whether analyzing his own training on Athletica or guiding companies to measure, interpret, and act on the signals that matter most.

Co-founder of HIIT Science, Martin is a sport scientist, strength and conditioning coach, and formerly head of performance for the Paris Saint-Germain Football (Soccer) Club. With over 180 scientific publications and more than 16,000 citations, Martin’s work with HIIT Science has massively contributed to the foundation principles applied by Athletica today. Martin leads performance intelligence research for Kitman Labs, is co-founder of Sport Performance & Science Reports, and is an endurance athlete himself with a personal best time of 2:54 in the marathon.