I had the privilege of attending CalTri Austin at the end of March as the Athletica representative—and wow, what a reminder of why we do this.

The race itself was stellar—well-organized, fun, and buzzing with energy. But what really struck me was how aligned it was with Athletica’s core values: flexibility, adaptability, and athlete-first coaching.

Let’s be real. Life isn’t linear. Neither is training. Plans change. Bodies talk back. Schedules crash and burn.

That’s why Athletica’s adaptive training plans are built for real life. You can tweak them day by day based on your availability, your recovery, and your unique training context—without losing momentum.

Even cooler? CalTri shares this mindset. Their flexible race registration policies (returns and deferrals included) show a clear understanding that racing should support your lifestyle—not stress it.

The atmosphere in Austin was incredible. I had great chats with athletes from all over, and it was clear: people are craving training tools and events that support who they actually are, not just who they “should” be.

So here’s to more of that—training smart, racing free, and building a community that gets it.

Sign up for a CalTri Event near you

See you out there!