Endurance Athletes Gain Access to Personalized Training Plans When Signing Up for Cal Tri Events

Revelstoke, BC and Lexington, VA – [September 30, 2024] – Cal Tri Events, the largest national short-course triathlon series in the U.S. with 10,000 annual registrations and growing, is excited to announce a new partnership with Athletica, a leader in AI-driven training solutions for endurance athletes. This collaboration will provide athletes signing up for Cal Tri’s multisport races with exclusive access to Athletica’s adaptive, science-based training platform.

AI-Driven Coaching Designed by Experts
At the core of Athletica’s platform is a deep foundation in sports science. Developed by Olympic-level coaches and sports scientists, Athletica leverages the latest research in exercise physiology to deliver personalized, dynamic training plans. These plans adapt in real-time to each athlete’s progress, ensuring that both novice and experienced athletes train effectively and efficiently for their races. “Athletica was founded on the principle of making science-based training accessible to all athletes, regardless of their experience,” said Mark Bridges, CEO of Athletica. “By partnering with Cal Tri Events, we’re able to bring our AI-powered coaching to athletes across multiple endurance disciplines. Whether they are training for their first sprint triathlon or preparing for a competitive bike race, Athletica’s science-based approach ensures they train smarter and reach their full potential.”

Tailored Training for Every Athlete
This partnership ensures that all athletes registering for Cal Tri Events will have access to exclusive offers from Athletica. Athletica’s platform delivers training plans personalized to each athlete’s current fitness level, with dynamic adjustments based on performance data from devices such as Garmin and platforms like Strava that integrate with most fitness trackers including Apple Watch. “Cal Tri Events is thrilled to partner with Athletica and offer our athletes a unique opportunity to train with cutting-edge technology,” said Thom Richmond, CEO of Cal Tri Events. “Our goal is to make endurance sports safe, affordable and accessible, and Athletica’s personalized, AI-driven training plans help us meet that mission by offering high-quality, science-based coaching that athletes of all levels can afford and safely benefit from.”

Key Features of the Partnership:

  • AI-Driven Adaptive Training: Athletica’s platform uses advanced AI to continuously adjust training plans based on the athlete’s progress, fitness, and race goals.
  • Exclusive Access for Cal Tri Participants: Athletes who sign up for Cal Tri Events will receive special offers, including free trials and discounted subscriptions to Athletica’s training platform.
  • Support for All Race Types: Athletica’s platform caters to athletes training for triathlons, duathlons, running events, and bike races, offering sport-specific plans tailored to each event.
  • Real-Time Adjustments: Athletica integrates with popular fitness devices to provide real-time feedback and ensure athletes are training at the right intensity for optimal performance.

A Science-Based Approach to Training
Athletica’s platform is built on a foundation of cutting-edge sports science. Led by Dr. Paul Laursen, an expert in endurance performance, the platform uses metrics like heart rate, power, and training load to optimize an athlete’s training and recovery. This data-driven approach ensures that athletes can train smarter, reduce the risk of injury, and consistently improve performance.

About Cal Tri Events
Cal Tri Events, a 501(c)(3) nonprofit organization is the largest national short-course triathlon series in the U.S. The series features $85 all-in early bird pricing, free pre-race swim clinics, free youth races (ages 7-17) and the best 15 words in triathlon; Free race transfers, deferrals & participant transfers as late as the day before the race.

About Athletica
Athletica is a leader in AI-powered coaching for endurance athletes. Its platform provides personalized, adaptive training plans based on decades of sports science research. By leveraging real-time data from wearables, Athletica helps athletes train smarter and reach their performance goals, offering the same level of coaching traditionally reserved for elite athletes.For more information, please visit Cal Tri Events or Athletica.

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