I’ve long dreamed of making contributions to sport by leveraging technology to deliver innovations in training intelligence. It’s always been about a simple question: What training should I do today? To more formally begin this journey, the first step was to...
Our latest technical release includes vastly improved bike and run performance profile charts. Improvements have been made from both a visual standpoint, as well as under-the-hood work, resulting in clearer charts with more robust and accurate estimations of your...
As athletes, we are all individuals — with unique needs. We need a customized training plan that allows us to train properly so that we gain fitness at the appropriate rate (not too hard, not too easy). When this happens, we can stay healthy and injury free. But as we...
Last weekend’s Calgary 70.3 race saw a number of Athletica athletes take top placings and 2022 70.3 World Championship Taupo qualification spots. The race was a real test at a hot 30 degrees and featured ~1200m of climbing on the bike course. For this post, we share...
We were so stoked over the weekend as we watched Athletica’s brand ambassador Andi Boecherer win at Ironman Lanzarote. We caught up with Andi after his race to discuss his race preparation and execution, and he provided loads of tips we can all take into our training...
“I nearly cried laughing tears when I found out I had won. Every race I assume there is going to be one stand-out person…realizing I was that person was a lot to comprehend.” Those were the words of Brianna Stubbs in a phone conversation she had with me just two weeks...
